Just like film is a collaborative effort, crowdfunding is a collaborative effort. In order to accomplish your goal, you need a support team. In order to reach 200,000 people in 30 days you need to create a social mass movement so that your message and story reaches beyond the people you know.
A team of people marketing the campaign can break through the noise of Facebook and Instagram and reach a lot more people. If you do not have a team, your film is doomed to obscurity.
Your team should consist of producers, co-producers, associate producers, assistant producers, actors, social media marketers, best friends, your most loved ones, your supportive college buddies, your old roommate who wants to get into film, your employer who likes the movies you do, your supportive co-workers, and boyfriend/girlfriend/husband/wife.
Each team member is generally worth about $5000 to the campaign effort. The more the merrier. 4 team members = $20k. 20 team members = $100k. A strong team is the backbone of a successful campaign. Without it you will absolutely fail.